Wednesday, September 22, 2010

Volvo S60 Launch at ORP

Volvo Cars of North America selected Oregon Raceway Park to highlight the new S60. In 4 days, over 120 automotive journalists visited ORP to sampled the power and prowess of the new S60. The first two days, the journalists ran ORP clockwise. Keeping things fresh, journalists ran the course counter clockwise for the last two days.

To highlight the new S60's superb characteristics, Volvo brought the 2010 Speed World Challenge championship winning KPAX/3R race team. Famed professional race drivers Randy Pobst and Andy Pilgrim treated the journalists to some eye popping hot laps.

http://www.youtube.com/watch?v=29sW1HZ4Igk

Oregon Raceway Park thanks all who made this complex event possible. Being selected as a venue to demonstrate the superb new S60 is a real honor and we appreciate it. A special thanks to the following for visiting our facility and graciously overseeing the S60 launch activities:
-Doug Speck, President and CEO of Volvo Cars of North America
-Geno Effler, Vice President, Public Affairs of Volvo Cars of North America
-James Hope, Senior Manger, Product Communications, Volvo Cars of North America
-Frank Vacca, Product Spokesperson, Volvo Cars of North America
-Lennart Raneklint, Manager, Volvo Car Corporation
-Jim Haughey, Owner of KPAX Racing
-Bob Raub, Owner of 3R Racing
-Randy Pobst, Professional Race Driver, KPAX/3R Racing
-Andy Pilgrim, Professional Race Driver, KPAX/3R Racing

Finally, an extra special thank you to Randy Hanson and all the staff at Summit Events. It is a real pleasure to work with such skilled, competent professionals.

Sincerely

Oregon Raceway Park